Sakib Afridi is a Pakistan born, New York City based multi-disciplinary artist whose work delves into the complexities of identity, memory, and cultural narratives. Known for his innovative use of mixed media, Afridi combines traditional craftsmanship with modern techniques to create evocative works that reflect on the fluidity of time and the transformation of cultural symbols.
Saks Afridi is an art-based Creative Director with 20 years of US and global experience. He's the proud recipient of 2 Gold Cannes Lions, 3 D&AD, 2 One Show pencils and a UN Award for Peace and Understanding.
He is a Group Creative Director at Merkley + Partners. He has overseen the marketing work for Mercedes-Benz, Smart Car, White Castle and Tic Tac to name a few. During his time at Merkley, he has helped pitch and win multiple clients.
Prior to Merkley, Saks was a Creative Director at TBWA\RAAD in Dubai. He headed the regional creative work for Nissan Motors, Mars Foods (Galaxy, Twix and Pedigree dog food), Axiom Telecom and MTV.
Prior to TBWA, Saks co-founded and ran GreenSoap Design, a digital design firm in San Francisco. Saks works seamlessly between digital and traditional advertising and sees no difference between the two, as ideas are at the core of everything, regardless of platform.